I am a Creative Director based in Geneva, Switzerland.
During my agency years with Leo Burnett, Grey and Saatchi & Saatchi, and as a freelancer since 2014, I collaborated with global organisations such as Procter & Gamble, Unilever, Novartis, Newell Rubbermaid, UN Plus, Un Cares, Greenpeace, and worked on brands like Head & Shoulders, Otrivin, Voltaren, Sony, Parker, Caran d'Ache and L’Occitane en Provence.
My work has been awarded by the top international creative festivals - Cannes Lions, London International Awards, The New York Festival, Eurobest, Cresta, Golden Drum.
The way I work - as you could see on this portfolio website - has taken from my past life as an architect. Just as function cannot be separated from form, strategy pairs with design. And when it comes to form, less is usually more.
Advertising - and especially the 10 years spent with Saatchi & Saatchi - introduced me to the idea of Lovemarks. I believe every brand has the potential to become a Lovemark, to be valued, respected and loved by its customers. Established brands or newly born ones, my commitment is to serve them all well. And doing my best is easy when I enjoy my work as much as I do.
Brandstorm is not an agency name. It is more of a personal approach to working with brands - questioning their status-quo (values, positioning, communication, appeal, consumer experience) usually reveals unexpected creative potential and insights that are key to my ideation and visual work.
Brandstorm in short:
Brand Audit
Insight research
Brand positioning
Brand identity
Design
Marketing communication
